Below is an excerpt from an article written by staff writer Seema Mehta of the Los Angeles Times. The article, which ran on February 25, 2013, covers the Spanish-language TV ad buy of Emanuel Pleitez for LA Mayor.
"Underscoring the significance of the Latino vote in next week’s mayoral election, two candidates Monday announced new Spanish-language television ads.
Former technology executive Emanuel Pleitez, a long-shot candidate who is staking his bid on the Latino vote, announced that he is airing his first ad, a 30-second spot in which he speaks in Spanish about his upbringing.
"My mother sacrificed everything to give me a better life. Politicians don’t feel like we do. With them, few win. We lose," Pleitez says. "We’re a young city, of immigrants. In a technological era, my vision is to create educational opportunities and invest in the places most in need."
The size of Pleitez’s ad buy was unknown Monday evening."
To read the original article, visit http://latimesblogs.latimes.com/lanow/2013/02/garcetti-pleitez-spanish-language-mayoral-race-ads.html.